This is a track which relies heavily on a shtick, if girlfriend will. Yes, the is in truth named “If U look for Amy”. And just like other typical pop songs, the title renders an appearance in the chorus. But when Britney says it she does so really fast, in a way in i m sorry “if you seek Amy” actually comes the end sounding prefer is ‘F-*-*-K me’.

Yes, the is in truth a moderately-clever gimmick, however one that didn’t gain by critics in ~ all. For instance, the Parents tv Council tried come shut the monitor down. Indeed for whatever unknown reason many parents at the moment were quiet under the impression that Britney Spears was a family-friendly musician, also though this track is featured every the method on her 6th album, and she to be a controversial artist from day one.

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But in your defense, “If U seek Amy” has been dubbed the raunchiest song the Princess that Pop had released up until that point. For instance, on peak of the over wordplay, it would appear that her romantic interest in this song, the titular “Amy”, is a other female. 

That is come say the on the surface, the lyrics have the right to be understood as alluding to lesbianism. Indeed concerning the afore-referenced heat in the chorus, what it in reality reads in its totality is “all of the boys and also girls are begging to, if you look for Amy”.

So homonym-wise, it come off together if Brit is saying ‘all the boys and girls room begging to F-*-*-K me’. Or much more to the point, she is acknowledging that both males and females often tend to be sexually attractive to her. In reality said line, together taken literally, i.e. As the lyrics actually read, doesn’t also make sense.

Who is Amy?

And on the note, the should likewise be mentioned that “Amy” likewise obviously no a actual person. For example, no one portrays said character Amy on the music video. Rather, she is the depiction of some various other idea. And all things taken into consideration (i.e. The music video and all), what the is she representing would supposedly be sex.

So as far as double entendres go, when the vocalist is out ‘seeking Amy’, that’s another means of saying that she’s ‘looking for sex’. Or at the very least that seems to be the simplest method to shot to explain the text in their entirety.

So in ~ the finish of the day, Britney knows the some people ‘love her’, while rather ‘hate her’. But she cool one of two people way, gift able come revel in her sexual attractiveness, i m sorry is so solid that the appeals come both sexes.


Music Video

The music video to this track was filmed in a California seaside community known together Pacific Palisades. It was directed by brothers filmographer Jake Nava. This filmographer previously held down the same function for Britney Spears’ 2004 cover of “My Prerogative”.

The storyline that the clip climaxes on the idea of the signer leading a dual life. She appears as a classic housewife on the outside yet she’s sort of a sex feen on the inside. And it features references to two of Britney’s prior music videos, “…Baby One more Time” (1998) and “Piece the Me” (2007).

Facts about “If U seek Amy”

This is the third single from Britney Spears’ struggle album “Circus” (2008). And it was released by Jive Records and Zomba records to serve that objective on 10 march 2009.

But it no the brand themselves who made the decision to execute so. Rather a poll to be held on Britney Spears’ website in early-December of 2008, wherein fans to be tasked with picking the album’s third solitary (“Circus” had already come out about a week prior to that). And this is the track that they decided (with 26% that the votes).

This song was developed by the ubiquitous Max Martin. And also Martin, a constant Britney collaborator, also co-wrote the track with the following:

ShellbackSavan Kotecha Alexander Kronlund

Additionally Martin offers background vocals to “If U seek Amy”, alongside one more Swedish artist that goes through the name of Kinnda.

It has actually been provided that the “if you check out kay” shtick, together it is called, was not developed by the authors of this song. Rather musicians have actually been making use of it because that decades. The even days all the way back come a monitor the late Memphis Slim (1915-1988) to reduce in 1963 that is in reality entitled “If You view Kay”.

Concerning the aforementioned controversy that surrounded this song, what it eventually led to to be Britney and co. Comes out v an edited, radio-friendly version of “If U seek Amy”, i beg your pardon is instead entitled “If U watch Amy”.

And if we’re ~ above the subject of this monitor offending people, co-writer Savan Kotecha, despite growing up in Texas, comes from a timeless Indian elevator family-wise. And when his parental heard “If U seek Amy”, they were upset that that participated in such a thing.


Chart performance of “If U look for Amy”

“If U look for Amy” was just a center success as far as Britney Spears’ singles go. What that way is the yes, it to be a worldwide hit, charting in countries as varied as Israel and Russia and also in end 20 countries overall.

But it didn’t sell like a gazillion copies, having moved slightly under 1,300,000 units stateside.

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But ultimately 3rd singles like these space usually exit to buttress the revenue of the album in general. And “Circus” itself go sell favor a gazillion duplicates – or more specifically 4,000,000 of them as of 2012.

Also it put Britney earlier on optimal of the Billboard 200 after she previous album, “Blackout” (2008, which peaked at number 2) fail to carry out so.