Publicis an international creates humorous new spots emphasize the beer's heritage and the stories behind the star


Heineken has unveiled a brand-new integrated global marketing campaign known as “There’s an ext behind the star.” Consumers room invited to uncover the really product story that room the structure of an iconic global brand.

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The brand-new U.S. And worldwide led program is made up of three brand-new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in 70+ sectors globally, the campaign focuses squarely ~ above the beer, the brand’s affluent heritage and also Heineken’s unparalleled global footprint. The humorous spots watch Del Toro to compare what is behind his very own ‘star’ status to specific stories behind the legend Heineken brand. The new commercials were developed by Publicis worldwide and filmed in a variety of locations in Barcelona. The spots will certainly be exit in both English and also Spanish, alongside two additional pieces the short-form digital content.
“Consumers progressively want to recognize what’s continue behind the scene in all locations of your lives,” stated Ralph Rijks, evil President, Heineken. “This contains their beer that choice. Heineken has actually a wealth of yes, really backstories that comprise its rich history and highlight why its popular is for this reason enduring. Our brand-new campaign is designed to carry these stories to life in a fresh and innovative way, utilizing the wit we have come to be famous for.”
In the 142 years due to the fact that its birth, Heineken has grown indigenous a small, Amsterdam-based operation into producers that the world’s most worldwide premium lager. That is accessible in 192 countries and also the Heineken family members still maintains a controlling interest. Together the company has grown, the emphasis on quality and taste has actually never wavered, ensuring continuous excellence and continuity experienced anywhere the world. This is completed through the craftsmanship and also expertise of Heineken’s master Brewers.

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“The brand-new campaign engages consumers in our imminent heritage and focuses top top the top quality ingredients the ensure the the great taste that Heineken is the same approximately the world,” said Willem van Waesberghe, Heineken master Brewer, and also co-star that a collection of new digital commercials alongside Del Toro. “From tiny beginnings come our current global footprint, one key continuous is unchanged – the initial Heineken recipe. The skill and also expertise the our understand Brewers method that the quality of ours beer continues to be as high as it was on work one.”
“I can not be happier having actually the opportunity to work-related with Heineken to lug this project to life in a funny way,” stated Benicio Del Toro, top top his an initial ever function as a brand spokesperson. “Heineken has a rich history and heritage that speaks because that itself, and I’m excited to bring my talent to this an international campaign.”
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Client: Heineken

Campaign Title: There’s more Behind the StarAgency: Publicis Worldwide

Agency Location: brand-new York/Italy

WW ECD on Heineken & CEO Publicis Italy: Bruno Bertelli

ChiefCreative Officer, Publicis phibìc America: Andy Bird

EVP,Executive an imaginative Director Publicis north America: Joe Johnson

ExecutiveCreative director Publicis Italy: Cristiana Boccassini

ExecutiveCreative director Publicis Milan: Luca Cinquepalmi, Marco Venturelli

VP, creative Director Publicis phibìc America: Jason Gorman VP, Associate an innovative Director/s PublicisNorth America: Einav Jacubovich,Josh Horn, Cuanan Cronwright,

Associate an innovative Director Publicis Italy:Polina Zabrodskaya

Copywriter Publicis Italy: Francesca Vitello

Art manager Publicis Italy: Laura AondioSVP, an imaginative Services manager PublicisNorth America: Paul Daligan