The wants, needs, demands, and also desires room quite closely related. However, we need to look at your differences and also how it impacts marketing. This is a seemingly simple concept. However, this subtle distinctions could help you understand some distinctive market situations. Because that example, McDonald’s is viewed as a fast-food chain in the joined States. However, the is just seen as a deluxe brand in countries like China and India. Another example is the of Apple. Apple takes a lion’s re-publishing of around 92% that the total smartphone profits the simply 20% share in the sales. Let us find out how!


What are ‘needs’?WantsDemand

What are ‘needs’?

Although we don’t put that much thought into how we decide around things. There space a lot of calculations going on inside the back of ours heads. Specifically, stop talk around the decision-making process for any purchase.

You are watching: Needs wants and demands in marketing

Just think around the minute when you chose to buy something. Wherein did the start? Usually, these procedures start with a need. In ~ the most basic level, we’re trying to fulfill ourselves. If over there is part reason, us feel unsatisfied, we shot to resolve it. If the state of unsympathetic is because of the absence of something, we tried to get access to it. For instance, Let’s say that you’re hungry. This is a state of discontent that have the right to be fulfilled through eating. Therefore, we can say the you need food.

However, that is not crucial to always get access to other to solve dissatisfaction. One of the means of solving it is to internalize our limitations. We make ourselves understand why we would not gain it. Because that example, let’s say the you are fasting as a component of her diet. There would still be a require for food in your body. Your body craves food together it is totally natural. However, you have rationalized the process of fasting. Therefore, as soon as you feel hungry, girlfriend tell yourselves that it’s for your own good.

The types of needs

There are five basic types of needs. Let us look in ~ them one by one.

Physiological needs.Safety needs.Personal needs.Social needs.Ego needs.

The many basic form of demands is physics needs. Physical demands are mostly driven through survival. Instances of physical requirements are housing, clothing, nourishment. When we have actually fulfilled ours physiological needs, climate we have to satisfy other needs. Second, the most necessary need is safety needs. As soon as we talk around safety, we are talking around our physics safety.

Subsequently, we come to the an individual needs. An individual needs assist us gain life better. Under these kind of demands we have the freedom of express ourselves. Under this need, we likewise have other fundamental rights provided to us by our constitution. Fourthly, us talk about the society needs. Social needs are those requirements that assist us live in a society. We want to satisfy these requirements in order to have actually a better quality of life. Last but not the least, we have the ego needs. Satisfaction that the ego needs assist us feel much better as it boosts our position in the society. We likewise feel better because it improves our self image.


One the the means to define wants is that ‘they room satisfiers of needs’. In other words, desires are particular ways to meet a need. Because that example, if you’re hungry, climate your need is food. However. The way you fulfill the hunger can be a burger, a Spanakopita(a Greek snack), a Dosa(Indian snack), or Gimbap(Korean delicacy)! thereby a burger i do not care a ‘want.’ yes sir another method to different needs and wants. The needs are usually inner to the person. They have the right to be subconscious. ~ above the various other hand, the warrants room usually exterior to the person. A human is much more aware that the desires than they space of the needs.

An ethical problem in marketing is the of created wants. Usually, the wants are created from the needs. As we have actually discussed, that demands are spontaneously created. Nobody can pressure us to it is in hungry. However, over there is a raging debate around falsely placed needs. One together area is that of technological needs. Research reflects that modern technology has a function in blurring the line in between wants and needs. For instance, do you really require that $1500 phone? simply think around it.

Marketing ramifications of the wants

It is the project of the marketer to know what the client wants. However, this occupational is no as straightforward as it seems. Firstly, the wants of the customers can be unlimited. For instance, a customer may want the all finest feature possible in the product. Secondly, the customers may be in search of a really high value for the price they are ready to pay. This could create one undue pressure on the this firm to administer products in ~ a reduced price even at the price of quality.


Now let us look at exactly how the need fits right into the picture of wants, needs, demands, and desires. Us have characterized wants as certain ways of fulfilling the needs. Similarly, we have actually to specify demand as the wants for particular products. For instance, our need may be hunger, the want may be to have a burger. Consequently, us may need a burger from McDonald’s. Now let us look in ~ the formal definition of demand.

Demands are specific ones for assets backed through a willingness come pay and also purchasing power for the same”

As a marketing manager, we deserve to measure the need from the data indigenous the sales department. When a product sells an ext than her previous period, then we say that there is a greater demand for this. Similarly, once a product sells less than the ahead period, then we say there is less demand. Alternatively, us can additionally say the there is less need for the product. Us can additionally compare need with respect come the products detailed by the challenger firms.

Types that demands

We can broadly classified demands right into two varieties based upon their specificity:

Primary demandSecondary demand

Primary demand can be believed of together the accumulation demand for some kind of consumer need. Because that instance, the full demand for biscuits can be the loads of biscuits sold in a region every month. Once a brand-new firm start the market, it deserve to do sector research regarding the demand. The data that it receives would certainly be the primary demand for the product. Similarly, once a firm does contender analysis, that is an ext interested in the main demand.

On the other hand, the an additional demand signifies the demand for a particular brand’s product. An instance of this step of demand will it is in the total demand because that the Oreo Biscuits. Here we know that we space talking about a details biscuit brand.


Marketing ramifications of the demand

Demand is a an extremely important concept in marketing. We had actually opened this short article with an example from apologize Inc. Currently let us comment on how they produced the need for their assets using an easy concepts that wants, needs, and also demands. Firstly, Apple, under Steve jobs put in a lot of of effort to distinguish itself. This differentiation creates a brand name. The product design, that usability, and also the unique features it stands out from the competition. Therefore, there is a an extremely high second demand for Apple commodities in the market. Also, there is an communication effect in between the demand and the price that a product. Generally, products that have greater demand deserve to be priced higher. This gives Apple an benefit in profitability. This is since they deserve to price your products higher and still have actually minimal impact on the demand. Subsequently, Apple generated a 92% revenue re-superstructure from simply 20% sales.


In the easiest sense, the desire for a product is the yearn that we may have actually for it. For example, as soon as we lengthy for an ice cream cream, we’re having a desire because that it. The following question we deserve to ask how is it different from wants, needs, and demand? A need is inner to the consumer, developed due to part dissatisfaction or problem. ~ above the other hand, want is a method of fulfilling the need. Demand is a certain product we want. However, desire is one emotion. It is closest in a way to needs. Usually, personal, social, and also ego needs have the right to be desires. However, there space some differences in between needs and also desires:

Usually, desires are for other not quickly available. The requirements that have uncovered some wants yet could not end up being demands, will finish up coming to be a desire. Because that example, for hundreds of millions of Indians and also Chinese that cannot afford to eat regularly at McDonald’s, it creates a desire. There is an aspect of desire to embrace the western culture that provides this brand an upmarket brand in these countries. On the other hand, in the joined States, the is McD is a fast-food brand.Desires are an ext stable end time. You may need food as soon as you room hungry. Sooner or later you might want come eat a dish and another day, you want to eat something else. However, her desire to have a meal at a coveted exotic restaurant would stay with you for long.

See more: How To Say 72 In Spanish : 60, Spanish Numbers: How To Count From 1

Wants needs Demands & Desires: key takeaway

The crucial takeaway is that finest marketers understand the differences between wants demands demands and also desires. Castle leverage this to market their products and also services to your customers.